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The IUP Journal of Supply Chain Management

Mar'13
Focus

This issue brings you several interesting developments in the area of the Supply Chain (SC). The papers published here offer theoretical and practical insights that hold immense value to the practice and research of SCM. The first paper titled,

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Cold Chain Management for Perishable Food: Issues and Scope for India
Public-Private Partnership and Value Addition: A Two-Pronged Approach for Sustainable Dairy Supply Chain Management
A Productivity Study of Medium Container Terminal
Dynamics of Areca Nut Supply Chains in Garo Hills of Meghalaya:
From a Product and Information Flow Perspective
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Cold Chain Management for Perishable Food: Issues and Scope for India

--Jitendra Rathore

India is the leading producer of food in the world, but is faced with the problem of controlling post-harvest losses. Since India is one of the most promising and growing economies of the world, it has attracted many companies related to agri-business and food business. It is therefore imperative for the stakeholders investing in India to adopt the cold chain network practices successfully implemented by the developed countries across the globe.

Article Price : Rs.50

Public-Private Partnership and Value Addition: A Two-Pronged Approach
for Sustainable Dairy Supply Chain Management

-- K H Rao, P N Raju, G P Reddy and S A Hussain

With the highest livestock population in the world, India has emerged as the largest milk producing country constituting about 16% of the world milk production. This successful growth in the dairy sector over the years can primarily be ascribed to the ‘operation flood’ program, establishment of well-developed market linkages and marketing infrastructure. However, currently, dairy industries are facing high input costs for milk production, lack of infrastructure for handling, transport, processing and marketing. A sustainable dairy industry is possible only when the remunerative prices to the farmer, value to the consumer, reasonable returns to the industry and stakeholders are ensured. An efficient supply chain and value addition through product diversification are the key approaches that can make dairying business sustainable. The present study focuses on the rationale and critical issues for efficient supply chain management in dairy industry, various strategies for value addition of milk and scope of public-private-partnerships for sustainable dairy supply chain management.

Article Price : Rs.50

A Productivity Study of Medium Container Terminal

-- M Kasypi, M Z Shah and I Muhammad

Productivity is a summary measure of the quantity and quality of work performance with resource utilization considered. The study is motivated by rapid development in container terminal seaports in providing efficient and effective services and high seaport productivity. It focuses on Kuantan Port Consortium (KPC) of quay crane operator productivity for loading and discharging containers. The study analyzes and measures the data from KPC on the quay crane (qc) operator and vessel productivity from which actual data on operational vessel is collected. Technical results show that experienced qc operators at KPC are able to achieve the company’s key performance indicator. Thus, the company and qc operators are ready for container terminal development in future.

Article Price : Rs.50

Dynamics of Areca Nut Supply Chains in Garo Hills of Meghalaya: From a Product and Information Flow Perspective

-- Deepak Bhagat and U R Dhar

Areca nut is one of the important plantation crops in the Garo hills of Meghalaya. On the one hand, it is consumed on a large scale in the state; and on the other hand, it is sent outside the state to various processing factories. However, farmers are of the view that their due share from the marketing of areca nut is not reaching them because of which they are losing their interest in this crop. In the light of these concerns, an attempt is made in this paper to examine the product flow and information flow dimensions of areca nut supply chains in the Garo hills of Meghalaya. The study finds seven supply chains of areca nut in Garo hills of Meghalaya. The producer’s share in the consumer’s rupee was found to be very low in some channels, with the lowest being 25.09%. The marketing efficiency was also very low in a few cases, with the lowest being 0.33%. The information flow was also not very satisfactory in these supply chains. The study finds that both farmers and itinerant village traders were not satisfied with the information they get from their partners. There is a need for transparency across the entire supply chain of areca nut. This is possible by developing a system which allows timely and accurate information flow (mostly regarding markets, prices, etc.), so that these traditional supply chains can be converted into modern improved supply chains where every player works for mutual benefit.

Article Price : Rs.50
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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